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Influencers (journalists, bloggers and analysts) need content and sources; and publicists have what influencers need. So why is the relationship between influencers and publicists strained? The problem is volume. A typical influencer gets hundreds or even thousands of irrelevant email pitches a month. It is simply too noisy for them to pay attention to each pitch. So, unfortunately, everyone suffers; influencers are flooded with information, and publicists have to fight just to get noticed, even when they have a good story to tell. This is exactly why PitchWire was created.

PitchWire is an online community for influencers (journalists, bloggers and analysts) and publicists that promotes responsible pitching and transparency. The results are more successful “hits” and a better relationship between influencers and publicists.

Influencers: Learn More

Whether you view publicists as helpful or a necessary evil, as an influencer, one way or another, you have to deal with them.

Creating a personalized PitchWire page acts as your first line of communication (or defense in some cases) with the PR community. You can also find sources and content for an upcoming story and manage pitches, sources and contacts in a CRM-like database (think of it as a MySpace.com, eHarmony.com and Salesforce.com all rolled into one).

Why should you join?

  • Keep PR contacts updated
    Communicating with known PR contacts or new ones is time consuming. Instead of just regular email and phone, a personalized PitchWire page can help you manage your PR relationships.
  • Receive more relevant pitches
    Pitching will not go away anytime soon, so why not control how you are pitched?
  • Find resources for your stories
    On deadline? Get sources, content and spokespeople without the risk of getting spammed.
  • Easily manage your pitches and contacts
    A pitch management system enables you to more effectively manage sources for your stories, plus you can take your contacts and history wherever you go for as long as you like.
  • Communicate your needs clearly
    Did you know that most publicists use third-party databases filled with information about your needs? Make sure publicists have it right.
  • Free for influencers

Sign Up Now
Influencer Demo
(Video: 3 minutes, 23 seconds)

Publicists: Learn More

A typical influencer gets hundreds or even thousands of irrelevant email pitches a month. Use PitchWire to be mindful of an influencer's needs and rise above the noise by sending more targeted pitches. You can also use PitchWire to manage pitches, sources and contacts and be notified when an influencer is looking for content for an upcoming story.

Basic Member Benefits (always free):

  • Influencer story notifications
    Immediate updates direct from influencers so you can pitch the right story at the right time
  • More effective pitching
    Pitch wizard helps you develop pitches that meet an influencer's exact criteria
  • Positive results
    Position yourself as a valuable resource to key influencers

Premium Member Benefits (Free for a limited time):

  • Save contact and company information for future use
  • Search, sort, and view pitches more easily
  • Easily customize or retarget pitches to send to additional influencers whether they have a PitchWire account or not
  • PR campaigns that help you keep tabs on a specific topics you're pitching to multiple influencers
  • Add and store file attachments to your pitch
  • See the status of your pitch. Has it been read? When was it read?
  • Add private notes to your pitches
  • Take your valuable pitch history and contact information with you wherever you go

Sign Up Now
Publicist Demo
(Video: 3 minutes, 26 seconds)